{"id":45905,"date":"2022-05-24T12:28:44","date_gmt":"2022-05-24T12:28:44","guid":{"rendered":"https:\/\/g9hq0oamq8.onrocket.site\/?post_type=methode&#038;p=45905"},"modified":"2024-07-08T04:51:20","modified_gmt":"2024-07-08T04:51:20","slug":"simple-ethnography","status":"publish","type":"methode","link":"https:\/\/www.innovation.wiki\/de\/method\/simple-ethnography\/","title":{"rendered":"Simple Ethnography"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An einer eigenen Idee oder einer etablierten Routine und Prozessablauf h\u00e4lt jeder gern fest und l\u00e4sst dabei nicht selten die M\u00f6glichkeiten aus etwas anderes auszuprobieren, um zu schauen, ob es\u00a0anders eventuell noch besser klappen w\u00fcrde. Die Methode Simple\u00a0Ethnography aus der Sammlung der Liberating Structures, \u00f6ffnet\u00a0die zu neuen Innovationen und \u00c4nderungen in bestehenden Abl\u00e4ufen, indem die Teilnehmer genau erforschen, was genau getan wird\u00a0und dabei grundlegende Bed\u00fcrfnisse und neue L\u00f6sungen entdecken. Nicht ausgesprochenes, latentes Wissen und Bed\u00fcrfnisse der\u00a0analysierten Zielgruppe werden zug\u00e4nglich. So k\u00f6nnen gemachte\u00a0Beobachtungen zu kurzfristigen Performance-Optimierungen f\u00fchren, wie z.B. bei Beobachtung von Vertriebsmitarbeitern. Im Produktentwicklungsprozess k\u00f6nnen genaue Einsichten vom Kunden aufgenommen werden. Die Methode kann in einer kleinen und gro\u00dfen Gruppe von Teilnehmenden angewendet werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Methode, um bestehende Situationen, Bed\u00fcrfnisse oder Prozesse genau zu beobachten und m\u00f6gliche Optimierungen abzuleiten.<\/p>\n","protected":false},"featured_media":45906,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"working-guide":[],"transformation-blocks":[62,65,66],"innovation-stage":[],"class_list":["post-45905","methode","type-methode","status-publish","has-post-thumbnail","hentry","transformation-blocks-scanning","transformation-blocks-exploiting","transformation-blocks-exploring"],"_links":{"self":[{"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/methode\/45905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/methode"}],"about":[{"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/types\/methode"}],"version-history":[{"count":0,"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/methode\/45905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/media\/45906"}],"wp:attachment":[{"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/media?parent=45905"}],"wp:term":[{"taxonomy":"working-guide","embeddable":true,"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/working-guide?post=45905"},{"taxonomy":"transformation-blocks","embeddable":true,"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/transformation-blocks?post=45905"},{"taxonomy":"innovation-stage","embeddable":true,"href":"https:\/\/www.innovation.wiki\/de\/wp-json\/wp\/v2\/innovation-stage?post=45905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}