Curiously, the catalog method is a methodology that probably everyone has already used, more or less modified, for themselves or in their company. After all, who doesn’t often find themselves leafing through competitors’ brochures or simply looking at the competitor’s products and services on their website and comparing them with their own product range?
It is precisely this process that forms the basis of the method, and all further steps build on this principle.
However, there is a significant difference, which significantly improves the application of the method, respectively also significantly differs from the handling specified above. The method is much more efficient and, above all, the quality of ideas is much higher if one does not reflect on the competitor’s publications, but rather selects a selection from the reference catalog primarily at random and seemingly at random. It is precisely this particular trick that you should definitely pay attention to when using it,