Information on the use of the method
Competitive Product Survey or substitution analysis is essentially about collecting, comparing and evaluating information about similar products and offerings from the competition.
The overarching goal here is to gain knowledge of the relevant market offerings while uncovering potential niches.
Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.
In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.
Then you’ve come to the right place. Register once, free of charge, and off you go!
Sammelpunkt für Innovations-Know-How. Toolbox für Innnovationsprofis.
