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Hype Cycle Checkup

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The Hype Cycle Checkup helps you very efficiently to align your innovation work with current trends and to draw valuable conclusions. Understanding the hype cycle helps to understand which innovations are catching on. The hype around technical innovations always seems to run through the same curve in five

Phases.

There is always excitement around technical innovations among experts and customers – this hype apparently always goes through the same curve in five phases. Every company asks itself if, how and when the product of its house will reach the consumers. Even the biggest companies are wondering what will happen next with Facebook or Bing and which product will be the next “big thing.” The Gartner research institute has been describing the hype surrounding technical innovations in a model since 1995. In doing so, the analysts made the discovery of the following five phases that describe the hype around innovation:

1. the technique trigger
The product launch generates attention, but there are still more myths than empirical values. Currently in the trigger: for example, Video Search.

2. the peak of exaggerated expectation
The hype is at its peak. The first defects become visible. Currently at the peak of exaggerated expectation: 3D televisions, for example.

3. the valley of disappointment
The product does not meet expectations. Currently in the valley of disappointment: microblogging, for example.

4. the path of enlightenment
The product no longer appears in the media, and although it is not available for purchase right now, some companies are experimenting with 2.0 versions. Currently on the path to enlightenment: for example, virtual reality.

5. the plateau of productivity
If it is a true innovation, consistent technical development leads to market maturity. Currently on the plateau of productivity: for example, tablet PC.

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