Image-text potentiation (based on Harald Braem’s brainfloating principle) is a creativity technique that takes advantage of the different effects of images and writing.
The areas for writing and images are not hardwired in the brain, but neuronally learned through habit and sociocultural agreement.
Image-text potentiation expands and strengthens this connection through a purposeful addition of other sensory qualities and resulting observations, conceptualizations, and insights.
The technique is suitable for tasks related to services, ideas, products, advertising messages, et cetera. Image-text potentiation produces and structures material for the implementation process.
