The Job Scoping method helps to illustrate innovation opportunities in a targeted and effective way. Various ways are developed to achieve the upstream goal.
If the field is too narrowly defined in the process, the focus is broadened to find out why it makes particular sense to pursue the innovation project in this case.
Special attention must be paid to how the problem or challenge is described, because this influences whether the solution approaches continue to move within the same solution horizon or whether a step forward is taken with the innovation projects.
Because job scoping brings forth the possibility of moving the innovation project in a completely new direction, the method should be applied very early in innovation projects.
