---
title: "Lean Canvas"
url: "https://www.innovation.wiki/en/method/lean-canvas/"
type: "methode"
published: "2023-08-15T10:31:32+00:00"
modified: "2023-08-15T10:31:33+00:00"
author: "Nick Steffens"
---

The Lean Canvas was developed in 2009 by Ash Maurya based on the Running Lean approach and is a derivative of the Business Model Canvas by Alexander Osterwalder. It is mainly used for start-ups or just early stage ideas where many elements of the more comprehensive Business Model Canvas are not known.

Compared to the Business Model Canvas, four sub-elements are exchanged so that the nine elements now read:

1. (1) Problem
  What problems does the idea/product/service solve? What are existing alternatives?
2. (2) Customer Segments
  Who are the target groups? Which customer segments do we address? Who are Early Adopters?
3. (3) Solution
  What concrete solution is offered to customers?
4. (4) Unique Value Proposition
  What unique value proposition do we offer? What is our unique selling proposition?
5. (5) Unfair Advantage
  What is the “unfair advantage”? What makes it difficult for their competition to copy their approach?
6. (6) Key Metrics
  How can success be measured? What actions do customers need to take in order for you to generate revenue
7. (7) Channels
  How do we reach customers? Which channels do we use?
8. (8) Cost
  Where do which costs arise?
9. (9) Revenue
  Where does which revenue arise?