{"id":50113,"date":"2023-08-04T19:20:38","date_gmt":"2023-08-04T19:20:38","guid":{"rendered":"https:\/\/www.innovation.wiki\/method\/nabc-pitch\/"},"modified":"2023-08-15T09:17:57","modified_gmt":"2023-08-15T09:17:57","slug":"nabc-pitch","status":"publish","type":"methode","link":"https:\/\/www.innovation.wiki\/en\/method\/nabc-pitch\/","title":{"rendered":"NABC Pitch"},"content":{"rendered":"<p>The NABC Pitch is a short and concise presentation of a new idea, very similar to the <a href=\"https:\/\/www.innovation.wiki\/de\/method\/elevator-pitch\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">Elevator Pitch<\/a>. With both methods, you should have presented your idea to one or more people in about 30 to 60 seconds, ideally having &#8220;sold&#8221; it.<\/p>\n<p>The abbreviation NABC stands, as a mnemonic, for the terms: Need &#8211; Approach &#8211; Benefit &#8211; Competition, which should provide the framework for the idea presentation.<\/p>\n<p>Need: &#8220;What is the customer&#8217;s need, what is the problem to be solved?&#8221;<br \/>\nApproach: &#8220;How should the problem be solved, or the need be met?&#8221;<br \/>\nBenefit: &#8220;What value does the customer get from this idea with the solution?&#8221;<br \/>\nCompetition: &#8220;What are the unique selling points of the idea compared to other existing ideas\/products?&#8221;<\/p>\n<p>The advantage of the NABC pitch is that the testers understand the core of the idea within the shortest possible time and can give their feedback on it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NABC Pitch is a short and concise presentation of a new idea, very similar to the Elevator Pitch. With both methods, you should have presented your idea to one or more people in about 30 to 60 seconds, ideally having &#8220;sold&#8221; it. The abbreviation NABC stands, as a mnemonic, for the terms: Need &#8211;&#8230;<\/p>\n","protected":false},"featured_media":38970,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"working-guide":[],"transformation-blocks":[],"innovation-stage":[145,146],"class_list":["post-50113","methode","type-methode","status-publish","has-post-thumbnail","hentry","innovation-stage-early-prototyping-phase","innovation-stage-fighting-for-ideas"],"_links":{"self":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/50113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode"}],"about":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/types\/methode"}],"version-history":[{"count":0,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/50113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media\/38970"}],"wp:attachment":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media?parent=50113"}],"wp:term":[{"taxonomy":"working-guide","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/working-guide?post=50113"},{"taxonomy":"transformation-blocks","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/transformation-blocks?post=50113"},{"taxonomy":"innovation-stage","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/innovation-stage?post=50113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}