The Competitors-Complementors Map gives, in times of fast changing markets, a broader overview of your market environment and lets you better identify exploitable potentials.<\/p>\n
The Competitors-Complementors Map provides an overview of both your competitors and complementors in terms of important dimensions such as price, qualities, revenue, market share, offer characteristics or types of customer groups.<\/p>\n
The Competitors-Complementors Map visually shows how individual market participants perform in relation to each other. The Competitors-Complementors Map can visually show where market areas exist where disruptive innovative incursions are possible. Complementors are very important in this context, as potential for exciting cross-industry innovations often arises here.<\/p>\n
Clarification of terms:
\n1. competitors: these are direct competitors who offer the same offer to your customers. In the case of one cinema, the direct classical competitor is another cinema.
\n2. complementaries: These are companies that provide an alternative, different offer to their customers. In the case of a movie theater, restaurant or even a circus are complementors.<\/p>\n
Cross-industry innovations often find their origin in the consideration of complementors. New complementary-based combination offerings often outbid direct competitors in the market.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Competitors-Complementors Map gives, in times of fast changing markets, a broader overview of your market environment and lets you better identify exploitable potentials. The Competitors-Complementors Map provides an overview of both your competitors and complementors in terms of important dimensions such as price, qualities, revenue, market share, offer characteristics or types of customer groups….<\/p>\n","protected":false},"featured_media":28661,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"working-guide":[],"transformation-blocks":[],"innovation-stage":[119,139,140],"class_list":["post-50587","methode","type-methode","status-publish","has-post-thumbnail","hentry","innovation-stage-understand","innovation-stage-analyze","innovation-stage-synthesize"],"_links":{"self":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/50587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode"}],"about":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/types\/methode"}],"version-history":[{"count":0,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/50587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media\/28661"}],"wp:attachment":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media?parent=50587"}],"wp:term":[{"taxonomy":"working-guide","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/working-guide?post=50587"},{"taxonomy":"transformation-blocks","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/transformation-blocks?post=50587"},{"taxonomy":"innovation-stage","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/innovation-stage?post=50587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}