The model of Klaus Doppler and Christoph Lauterburg (2002) helps to provide a common picture of relevant environmental developments and scales corresponding reaction patterns of systems. The term “impulse-response timeline” indicates that certain impulses, for example innovative technical developments, emerge from the environment relevant to a company, but that the companies react to these impulses at different speeds, i.e. with the passage of time, to a greater or lesser extent.
\nener react: the reaction patterns in this model range from proactive to inactive.<\/p>\n
Explanation: <\/p>\n
Proactive strategies: Apple with its product innovations or Google with its employee retention strategies. <\/p>\n
Anticipatory strategies: the Otto mail order company with its online stores can be named. Source etc. can then be described as inactive in contrast to this.<\/p>\n
In the case of responsive strategies, Lufthansa is often used as an example with regard to the strategic orientation with its subsidiaries – and in the case of reactive strategies, the example of Swissair.<\/p>\n
In the case of inactive or non-existent strategies, Kodak, Palm (product strategies) or Nokia, for example, are named.<\/p>\n","protected":false},"excerpt":{"rendered":"
The model of Klaus Doppler and Christoph Lauterburg (2002) helps to provide a common picture of relevant environmental developments and scales corresponding reaction patterns of systems. The term “impulse-response timeline” indicates that certain impulses, for example innovative technical developments, emerge from the environment relevant to a company, but that the companies react to these impulses…<\/p>\n","protected":false},"featured_media":39186,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"working-guide":[],"transformation-blocks":[],"innovation-stage":[],"class_list":["post-50604","methode","type-methode","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/50604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode"}],"about":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/types\/methode"}],"version-history":[{"count":0,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/50604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media\/39186"}],"wp:attachment":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media?parent=50604"}],"wp:term":[{"taxonomy":"working-guide","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/working-guide?post=50604"},{"taxonomy":"transformation-blocks","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/transformation-blocks?post=50604"},{"taxonomy":"innovation-stage","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/innovation-stage?post=50604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}