{"id":50804,"date":"2023-08-17T22:24:29","date_gmt":"2023-08-17T22:24:29","guid":{"rendered":"https:\/\/www.innovation.wiki\/method\/heart-hand-head\/"},"modified":"2023-08-17T22:24:33","modified_gmt":"2023-08-17T22:24:33","slug":"heart-hand-head","status":"publish","type":"methode","link":"https:\/\/www.innovation.wiki\/en\/method\/heart-hand-head\/","title":{"rendered":"Heart, Hand, Head"},"content":{"rendered":"<p>Products can be as innovative and advanced as they are, but without engaging with the customer and their relationship with the product, a successful launch will be almost impossible. The method Heart, Hand, Head helps in a playful way to make this perspective (or better: these perspectives) clear.<\/p>\n<p>It simply and precisely illustrates the different levels that play an important role with customers: Emotion (=Heart), Benefit (=Hand) and Mind (=Head).<\/p>\n<p>By dealing with these three levels, as yet undiscovered problems or needs become visible and any contradictions are more easily resolved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Products can be as innovative and advanced as they are, but without engaging with the customer and their relationship with the product, a successful launch will be almost impossible. The method Heart, Hand, Head helps in a playful way to make this perspective (or better: these perspectives) clear. It simply and precisely illustrates the different&#8230;<\/p>\n","protected":false},"featured_media":32575,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"working-guide":[],"transformation-blocks":[],"innovation-stage":[139,137,136],"class_list":["post-50804","methode","type-methode","status-publish","has-post-thumbnail","hentry","innovation-stage-analyze","innovation-stage-enrichment","innovation-stage-evaluation"],"_links":{"self":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/50804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode"}],"about":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/types\/methode"}],"version-history":[{"count":0,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/50804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media\/32575"}],"wp:attachment":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media?parent=50804"}],"wp:term":[{"taxonomy":"working-guide","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/working-guide?post=50804"},{"taxonomy":"transformation-blocks","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/transformation-blocks?post=50804"},{"taxonomy":"innovation-stage","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/innovation-stage?post=50804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}