Taking a new perspective is all well and good – but how concretely?<\/p>\n
Again and again you read in books and publications that we should change our perspective on a problem or a challenge in order to come to new ideas and solutions – but how concretely does one take a different perspective? <\/p>\n
If you specifically want to use this<\/p>\n
question, you will find that the vast majority of people do not have an answer. However, there are certainly very concrete answers and even instructions for action
\nHere are the essentials:
\n1. you are actually spatially moving away from your problem.
\nWhether you have a product in front of you, or a component, or just a challenge written on a piece of paper, if you move away spatially you will start to think and reflect differently about the problem, this can bring you the missing inspiration for the solution.<\/p>\n
2. you take on a different role.
\nPut yourself in the shoes of your customer, their colleague, their boss and consider the challenge from that person’s perspective.<\/p>\n
What would she say about it?
\nWhat would she suggest?
\nWhat knowledge does she have?
\nWho would they consult?<\/p>\n
3. you rename the problem.
\nIn terms of creativity and idea generation, this path is often the simplest and also the most efficient. In fact, give your product a different name, for example: you want to innovate your booth – what comes to mind when you say airport to your booth? … or even salami?<\/p>\n
What features can you transfer to your trade show booth?
\nWhat could your booth look like then?
\nWhat’s all going through your head?<\/p>\n","protected":false},"excerpt":{"rendered":"
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