The Service Innovation Checkup is a tool and part of the Ten-Types-Of-Innovation macro method (also described here). The seventh of the Ten Types Of Innovation describes innovations that use a service to increase the usability and obvious function of a product and thus its value.<\/p>\n
Service innovations<\/p>\n
often make a product easier to use or reveal functions to a user that he or she would otherwise overlook. Service innovations solve problems and increase the appeal of a product. Used intelligently, you can even raise the value of boring products to the level of enticing experiences that customers will come back to again and again. <\/p>\n
Common examples of service innovations include benefit extensions for products, maintenance plans, customer support, information and training, and warranty extensions. <\/p>\n
This type of service is becoming increasingly digitized – a state of affairs that does not always thrill customers. The fact is that the customer communicates more and more often with electronic interfaces. But whether face-to-face contact happens person-to-person or to automated technology: Service can be the most distinctive part of a buying experience, or the invisible safety net that customers rely on without ever seeing it. <\/p>\n
Successful service innovations in practice:
\n– HYUNDAI: In the midst of the recession, the carmaker offered its buyers a special insurance policy in 2009: The customer could return the car along with all financing contracts within the first year if he lost his job.
\n– Men’s Warehouse: with every suit, the menswear chain offers a free ironing service at any of its stores in the United States. This benefits men on business trips.
\n– Sysco: One of the largest food suppliers offers special services for restaurants and commercial kitchens that it supplies. In a tight market, Sysco has created additional value for its customers such as business reviews and free behind-the-scenes consulting on menu design and logistics.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Service Innovation Checkup is a tool and part of the Ten-Types-Of-Innovation macro method (also described here). The seventh of the Ten Types Of Innovation describes innovations that use a service to increase the usability and obvious function of a product and thus its value. Service innovations often make a product easier to use or…<\/p>\n","protected":false},"featured_media":38345,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"working-guide":[],"transformation-blocks":[],"innovation-stage":[139,120],"class_list":["post-51062","methode","type-methode","status-publish","has-post-thumbnail","hentry","innovation-stage-analyze","innovation-stage-observe"],"_links":{"self":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/51062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode"}],"about":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/types\/methode"}],"version-history":[{"count":0,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/methode\/51062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media\/38345"}],"wp:attachment":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media?parent=51062"}],"wp:term":[{"taxonomy":"working-guide","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/working-guide?post=51062"},{"taxonomy":"transformation-blocks","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/transformation-blocks?post=51062"},{"taxonomy":"innovation-stage","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/innovation-stage?post=51062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}