In this technique (translated as cutting into cubes), a challenge is broken down into as many individual aspects as possible. The more individual aspects a challenge can be broken down into, the more starting points one has for changing or improving details of a product, for example. Think of renovating individual rooms instead of the whole house.<\/p>\n
When breaking down a challenge into “cubes”, it is possible to search for its individual attributes: These can be descriptive, process-oriented, functional, social, price-related or ecological. <\/p>\n
Descriptive attributes may include: Material, structure, color, shape, texture, sound, taste, smell, size or density.
\nProcess-oriented attributes: Manufacturing, marketing, sales, function or time
\nSocially Oriented Attributes: Commitments, politics, taboos
\nPrice attributes: respective costs of the manufacturer, wholesalers and retailers, and end-customer price
\nEcological attributes: positive or negative impact on the environment<\/p>\n
For example, if you want to improve a product or service, look for as many features about it as possible – quantity is more important than quality here. Don’t worry about the “correctness” of your list. A certain amount of self-confidence here will allow you to put together an individual, original collection of terms that will lead to new ideas. <\/p>\n
Once you have created an extensive list of properties, you now have the opportunity to look carefully at each term. You can methodically revolve around each aspect – one at a time. Even seemingly incidental features that might otherwise be overlooked come into your focus and can lead to new solutions and ideas.<\/p>\n","protected":false},"excerpt":{"rendered":"
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