{"id":51898,"date":"2024-05-14T10:09:15","date_gmt":"2024-05-14T10:09:15","guid":{"rendered":"https:\/\/www.innovation.wiki\/navigator\/what-is-yellow-and-edible-the-creative-phases-in-the-brain\/"},"modified":"2024-05-14T10:09:16","modified_gmt":"2024-05-14T10:09:16","slug":"what-is-yellow-and-edible-the-creative-phases-in-the-brain","status":"publish","type":"navigator","link":"https:\/\/www.innovation.wiki\/en\/navigator\/what-is-yellow-and-edible-the-creative-phases-in-the-brain\/","title":{"rendered":"What is yellow and edible? The creative phases in the brain"},"content":{"rendered":"\n

Creativity is an essential part of innovation work. However, a classic belief that “I’m not creative at all” often stands in the way of many people. Today I would like to show you a simple exercise that is suitable for any group and can have a big impact, especially at the beginning of a creative phase.<\/p>\n\n

The prompt “Name things that are yellow and edible!” is a great way to show untrained creative groups how the three phases of idea generation happen in the brain and can ultimately lead to new, creative ideas. This creates a common understanding within a group, an “aha” experience and an easy to understand example.<\/p>\n\n

At the beginning of the workshop or meeting, explain to the participants that “we now want to approach our creativity with a little exercise”. Then set the task: “Name things that are yellow and edible!”<\/p>\n\n

Accept all answers without evaluations and simply ask from time to time: “What else is yellow and edible?” (2-3 minutes should be enough.)<\/p>\n\n

End the round and use the “ideas” mentioned to illustrate which 3 phases always take place in our brain when we generate ideas.<\/p>\n\n

1st phase – the classic phase:<\/h2>\n\n

Whenever you ask the question about yellow, edible things, you get answers like: “Banana, lemon, egg yolk …” – these are classics. These are ideas that don’t require our brains to work hard. The brain is one of the “laziest” organs in our body; it doesn’t want to exert itself at all. So the first “ideas” that come to the brain are not difficult – recognized patterns are recalled.<\/p>\n\n

2nd phase – the knowledge phase:<\/h2>\n\n

After the classics are out, there is a short break in the group. The brains go into the next mode, tap into existing knowledge and the participants listen to each other – they let themselves be inspired. Suddenly, pasta and cheese varieties are also listed or things that can be made from potatoes, for example.<\/p>\n\n

3rd phase – the creative phase:<\/h2>\n\n

The classics are gone and the knowledge is also gone – so now the brain has to get really creative, it has to make new combinations\/connections. You might now smear a strawberry with mustard to make it yellow and edible.<\/p>\n\n

This is precisely the phase we need to reach for creative ideas. That’s why it’s important to make people aware of how their brains work and that the chance of a creative idea coming up in the first 10 to 30 attempts is relatively low – precisely because we know so much. Have fun trying them out!<\/p>\n

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The three phases of idea generation<\/figcaption><\/figure>\n<\/div>\n

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Creativity is an essential part of innovation work. However, a classic belief that “I’m not creative at all” often stands in the way of many people. Today I would like to show you a simple exercise that is suitable for any group and can have a big impact, especially at the beginning of a creative…<\/p>\n","protected":false},"author":218,"featured_media":51706,"template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[],"tags":[],"topics":[],"class_list":["post-51898","navigator","type-navigator","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/navigator\/51898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/navigator"}],"about":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/types\/navigator"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/users\/218"}],"version-history":[{"count":1,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/navigator\/51898\/revisions"}],"predecessor-version":[{"id":51899,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/navigator\/51898\/revisions\/51899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media\/51706"}],"wp:attachment":[{"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/media?parent=51898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/categories?post=51898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/tags?post=51898"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/www.innovation.wiki\/en\/wp-json\/wp\/v2\/topics?post=51898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}