With the Random Stimulus method, a new perspective on a problem is brought about by means of a free association triggered by a completely arbitrary term or image.
In doing so, it is urgently necessary to overcome one’s own inertia and to break away from conventional thought structures in order to generate new ideas.
This removal of existing thought structures and patterns is the immediate prerequisite for success in order to enable creative or different thinking. And this is imperative when using random stimulus and determines the success of the method. Accordingly, it is necessary to change the focus and open it to new directions of thought and associations.
