Information on the use of the method
Understanding and discovering key current cultural phenomena through a broad look at what is being published and reported in major media outlets is the goal of the Popular Media Scan.
The Popular Media Scan is intended to discover new areas for research and new innovation search fields at an early stage. The primary benefits of the method are: Pointing out cultural context, recognizing patterns, providing direction.
Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.
In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.
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