This inspiration technique uses visual stimulation by collaging fragments of images and text.
The participants have the task of creating a collage in small groups on a pictorial question from existing visual material. Possible questions/tasks might include, “What does the world look like to our product?”, “What do our customers do in their spare time?”, or “Create a poster that makes you want to learn about XYZ.”
The finished posters serve to inspire the team for the further creative process and to discuss possible assumptions and views. The term BrainCharting was coined by Nadja Schnetzler.
