Collecting and sharing information around breaking news from around the world and from a wide range of sources. Create your own permanent storage for the most up-to-date information. This method is especially used in the understanding phases of permanent design thinking.
This is about perceiving patterns of change and current developments.
A “buzz” is a topic or trend that is currently attracting the attention of many. Buzz reports are something like the innovation team’s or innovation project’s own news service.
Buzz reports have the most lasting effect when they are established continuously and parallel to individual innovation projects, so that innovation teams have access to the results at all times.
The benefits of this method are: permanent capture of the latest, organizes information for easy access, promotes shared understanding, provides inspiration for new possibilities.
