Visualize converging fields and themes to identify opportunities for innovation from the overlaps in the map.
The Convergence Map makes visible how areas of daily life or industries overlap and how new behavior can emerge from this dynamic.
With a visualization that shows these overlapping areas, teams can more efficiently discuss and deduce how and if new customer activities and needs will emerge from them. The Convergence Map is very often typically used in the early understanding phases of Design Thinking and Lean Startup projects.
This method is particularly worthwhile for companies that want to fundamentally innovate or disrupt into other markets. This method is a good way to identify and discuss fundamental relationships between markets, industries, and broad needs.
