As a visual tool, the Initial Opportunity Map provides an overview of, for example, industry participants and resulting innovation fields that could still be occupied. This map helps identify potential innovation search areas. In addition to two dimensions that form the cross-axis of the maps, trends are also plotted on the map.
The map shows your organization in relation to others to help identify potential innovation opportunities. Typically, this tool is used in the early phases of innovation projects. The tool helps answer the key, perennial question, “Where would be a worthwhile area for innovation?”
