The Prescriptive Value Web can be described as a network of value switching relationships that are inherent in the system. It represents, through the value flows between stakeholders, how the system/organization will react if the present idea/concept were implemented.
This tool helps to make predictions about who in the system are the more likely to benefit from the new idea or the more likely to benefit less.
Thus, based on the results from this tool, measures can be derived very efficiently that help to communicate and also implement an idea in a system in a target-oriented manner.
In the Prescriptive Value Web, stakeholders are represented as nodes of a network. The arrows between the nodes represent the values/benefits that flow between stakeholders when the ideas are implemented.
Values represented in this network can be: Money, information, status, time, resources, raw materials, customers or any other thing that can flow as value between stakeholders.
