Pseudo-innovations are innovations that are only called such by their inventors, but do not generate any market success – they are flops in the classic sense. In the current times, when everything and anything is supposed to be innovative or supposedly has to be, pseudo-innovations can cause lasting damage to an organization’s ability to innovate.
The Quickcheck – “Pseudoinnovations” is intended to help provide an initial reflection on any pseudoinnovations that may exist.
Pseudo-innovations come about due to two main factors. On the one hand, this is due to too little innovation know-how in the company and, on the other hand, to the inflationary use of the word innovation.
Today, you can hardly find a company’s website without seeing the word “innovation” on the first page – today, almost everything and everyone is innovative. As a consequence, small but also good improvements are always effusively referred to as innovations in companies. Afterwards, everyone involved is surprised that the market success fails to materialize.
You could also say that companies lie into their own pockets with pseudo-innovations, and that is extremely dangerous. Nowadays, pseudo-innovations can endanger the existence of companies.
