There is also great potential in many already existing “normal” or even “old” ideas. Many teams and even individuals often actually generate a large amount of ideas, but none really ignite.
The Verrocchio Institute has looked at such “normal” ideas over and over again, trying to explore what these ideas actually lacked to become truly exciting.
In the process, we came across many different aspects. We have translated these different aspects into a unified format and tool. The result is our tuning questions for ideas. These questions will help you tune, enrich or simply make your ideas or business models much better and more successful.
1. how can you make your idea flexibly scalable?
2) What do you have to change so that your idea automatically earns money?
3. what do you need to add to create switching efforts for your customers?
4. how could fun come into your idea?
How do you turn your idea into a big secret?
What can you do to protect your idea from competitors?
7. how can you bring eroticism into the game?
8. how could you make your idea work?
9. what would a child do with your idea?
10. which detail of your idea makes the customers the most happy?
How could you package your idea differently?
How can you bring a repeating pattern into your idea?
What is really new about your idea?
What changes when you remove important parts of your idea?
What happens when you turn your idea upside down?
16. how do the disadvantages become the advantages?
17 What changes when money is no object?
How could you turn your idea into an adventure?
What would your idea say if it could speak?
20. What would a hero do to help you?
What changes does your idea make to the customer?
22. how can you make more money while giving away your idea?
What can you leave out without destroying your idea?
Where can you find more ideas to enrich your idea?
25. how does the advertisement for your idea look like if you conceal the most important thing?
What happens if you double the price of your idea?
What ideas from the past could you activate to enrich your idea?
What would change if you were free from a serious mistake?
How can you integrate social media into your idea?
What can you do to make your customers fans of your idea?
What would change if you had one wish?
32. what would be different in 2050?
What old ways of thinking and thinking on your feet could you leave behind?
34. how can others do the work?
What would you have to do to make your idea do exactly the opposite of what it is supposed to do?
36. What would be different if the digital world did not exist?
What do your customers do just before or after they use your idea?
What happens within ten meters of your idea?
