Visual Synectics specifically attempts to incorporate visual perceptions into the idea generation process and to actively involve team participants through these perceptions.
Creative thoughts are stimulated by a wide variety of impulses, external influences and stimuli. One of the most frequently mentioned impulses here is of course the spoken word, for example in brainstorming. However, other sources of stimulation, such as odors and colors, also evoke similar effects. Accordingly, it is possible to look for impulses from nature as well and to use them in a targeted manner.
Quite different motifs are chosen for Visual Synectics, which above all try to illustrate the relationships and modes of action in a vivid and comprehensible way, in order to visually bring out the connection between individual picture elements. This should help to produce transfer services that can be related to current challenges and problems.
