Digitalization in sales – especially in B2B – is growing exponentially. In the future, being successful in sales will mean more than ever a strong interlocking with marketing. For digitization in B2B sales in particular, this often means a major change in mindset and culture.
Just as there is great diversity in marketing automation, sales is digitizing in many topics. Smaller companies in particular can use it to optimize sales and scale more cost-effectively. In the digital transformation for successful companies, this is a key driver.
The basis for digital sales and digital marketing is the customer journey and thus the touchpoints of the customer or target group with the brand and product. This is not only done sender-oriented. It also needs the back channel to help brand and product managers better understand and get to know existing and potential customers. This allows marketing and sales measures to be automated and individualized in a targeted manner. This includes good data management. Internally in the company, a digital process in sales with digital tools can achieve greater transparency of results, optimized dovetailing between field and office sales, greater speed in order processing, and an improved service organization for the customer.
