360 Degree Innovation is a simple, fast and visual selfanalysis or self-reflection for teams to get clarity about unused innovation potentials. In addition, the method gives all people in a company a common visual language in order to always ensure a positive development of their innovative ability on their own. 360 Degree Innovation was developed in 2015 by Benno van Aerssen and Christian Buchholz and can be used both for self-reflection and for discovering innovation potentials in teams. The core of the method is the Innovation Compass, a tool for developing a common language on the subject of innovation. The method works with so-called innovation potential points (IPoP). An innovation potential point describes an area or a topic that still offers potential for the further development of innovation capability. The studies by Benno van Aerssen and Christian Buchholz have shown that challenges in introducing a culture of innovation always consist of three parts: – The people involved and their relationship or
– The people involved and their relationship or interface with each other.
– The focused innovation dimension – the phase or area of the innovation process that is affected.
– The visible effective dimension, which describes where a perceived weakness can still be transformed into a strength.
These were named by the authors IPoPs, Innovation Potentials – to emphasize that any innovation problem can become a potential for the development of innovation culture through a targeted approach.
