Image Sorting is about finding out – with the help of prepared images – people’s thoughts, attitudes, feelings and opinions about a specific aspect or idea within a project.
In several phases of an innovation project, it is often necessary to ask for opinions and perceptions from people outside the company. Especially with aspects that we name as soft aspects or that are charged with emotions, the use of image sorting makes a lot of sense.
With pictures, thoughts, attitudes, feelings and opinions can usually be captured and documented more quickly and clearly than with pure words.
Image sorting is also usually a very straightforward way to get at very subtle and even extreme sensations that are often not named on the soundtrack (fear of embarrassment, embarrassment, breaking taboos, et cetera).
