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3-12-3 Brainstorming

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3-12-3 is a variant of brainstorming that is conducted in a particularly short time. It can be used well as a warm-up before a longer task, or as a stand-alone activity. The method is suitable for generating new ideas as well as for enriching and improving existing ideas.

It was developed by James Macanufo and is used in particular when speed is required.

The numbers 3-12-3 refer to time allowances in minutes for each step (three in total). The method works best with up to ten participants; for larger groups, small subgroups are also possible.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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