The 3-P model serves as an approach for a holistic strategy within the framework of the digital transformation of companies in the digital economy. The focus is on the three digital “Ps” of processes, products and platforms, which are the essential elements in building and shaping any company’s strategy and business model. Professor Dr. Kollmann, holder of the Chair of Business Administration and Information Systems, in particular e-business and e-entrepreneurship, sums up the digital transformation on the market side with his 3-P model: In these three fields, customers’ expectations meet companies’ competitive requirements. The strategy developments that we outline in our book in a wide variety of models find their purpose here: As a strategic development, the digital transformation requires a holistic approach in order to achieve the desired successes.
Without automation of business processes, digitization takes place only in partial aspects and can hardly develop its effect. The goal here is to save costs, time and manpower in the form of manual processes, and to generate a digital value chain that results in digital products that bring electronic added value to customers. The products are eventually marketed on digital platforms so that profits are scaled.
The 3-P model guides you through these fundamental relationships and forms the basis for the digital strategies and business models that we explain with our methods.
