Many companies are characterized by intensive innovation activities – which, however, do not fall on fertile ground. The reason for this is not infrequently that the business model or models used by the company are simply no longer up to date and have become weak.
In the current fast-moving and complex times, business models in particular need to be adapted to the constantly changing market situation. With the business model stress test, an initial reflection on one’s own business model can be carried out.
The business model is generally an often underestimated field of innovation and a good breeding ground for new innovative products and services.
We are in the midst of digitization. In the age of technological reproducibility. Truly “unique” services from companies are very rare here. Today, differentiation is more likely to take place via brand. So in an organizational universe that makes it necessary to look for new revenue structures, diversification and identifying sources of transformative growth becomes essential for companies.
Against this backdrop, a large number of organizations are now engaged in massive innovation efforts. For some years now, the focus has been increasingly on digitally scalable approaches such as the platform economy. Unfortunately, however, most of these innovation ideas do not fall on fertile ground. The reason for this is not infrequently that the business model or models used by the company are simply no longer up to date and have (become) too weak as a basis for digital change in particular.
In our fast-moving and complex times, however, existing business models in particular need to be adapted to the constantly changing market situation. The “Business Model Stress Test” method can be used to conduct an initial reflection on one’s own business model, with the question: How fit is my business for digital?
