Clustering is a common facilitation method to structure, order, and categorize a larger set of values or options and to show relationships between individual possibilities. Clustering helps to reduce complexity and get a better overview.
You can cluster at any stage of your creative process (facts, leading questions, preliminary ideas, enriched ideas, et cetera). It is recommended, especially with large amounts of data, to reduce the selection of options beforehand, for example by using the telescope method, and then to cluster them.
Can the ongoing process of change in the digital transformation of companies be fun for the employees affected? But certainly. Especially if you can give free rein to your own creativity. This is easier the more suitable the supporting method is. The cluster method offers such a working technique. Gabriele L. Rico developed this approach as early as 1973. It was originally intended for use in writing courses when developing plot lines for stories and vivid characters.
In the meantime, clustering has evolved and can be used in a variety of ways in transformation projects. In the cluster method, information is collected according to knowledge units that have similar characteristics and combined into accumulations (clusters). Used as a moderation method, the cluster method helps to reduce and organize complex issues. Users of the method can keep track of each creative phase and generate categorized data. Ideas are wonderfully visualized and connected using the method. This creates better clarity on a topic: all of which helps learning, thinking and acting.
