The Competitors-Complementors Map gives, in times of fast changing markets, a broader overview of your market environment and lets you better identify exploitable potentials.
The Competitors-Complementors Map provides an overview of both your competitors and complementors in terms of important dimensions such as price, qualities, revenue, market share, offer characteristics or types of customer groups.
The Competitors-Complementors Map visually shows how individual market participants perform in relation to each other. The Competitors-Complementors Map can visually show where market areas exist where disruptive innovative incursions are possible. Complementors are very important in this context, as potential for exciting cross-industry innovations often arises here.
Clarification of terms:
1. competitors: these are direct competitors who offer the same offer to your customers. In the case of one cinema, the direct classical competitor is another cinema.
2. complementaries: These are companies that provide an alternative, different offer to their customers. In the case of a movie theater, restaurant or even a circus are complementors.
Cross-industry innovations often find their origin in the consideration of complementors. New complementary-based combination offerings often outbid direct competitors in the market.
