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Concept-Generating Matrix

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With the Concept-Generating Matrix, you quickly generate initial concept ideas for the given challenge based on the findings from the understanding phase of the project.

In addition, the method promotes a broad mindset for generating very different approaches to solutions. The brainstorming process is also structured and conducted in a very sound and comprehensive manner.

The Concept-Generating Matrix is a two-dimensional table that – by connecting two values – provides inspiration for new concepts at its intersection points.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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