Sprint to successful innovations, new products and business models with a method from Google: Design Sprint combines the best of Design Thinking, UX Design and Lean Startup in an agile management tool. The focus is on speed and efficiency. In less than a week, your team develops products or services, transforms complex processes into leaner workflows, visualizes initial prototypes and tests them directly.
– Are you looking to add new, digital experiences to aging product portfolios?
– Do you suspect that your service is no longer delighting your customers?
– Do you primarily reach older generations with your company homepage?
– Do you want to transform your services into the mobile age and provide a true, contemporary experience?
… then the “Design Sprint” is the right tool for you and your team.
Are you wondering if you can combine one or two components from one agile method with the benefits of another – and don’t know if it will work? Jake Knapp answers this question impressively with his “Design Sprint”. The former Google employee was decisively inspired by the development of the e-mail service “Gmail” and how the first impact of Google’s successful product was designed in a very short time. Based on his team’s experience, he developed a creative method that he published in his best-selling book “Sprint.”
Jake Knapp’s design sprints enable the rapid generation of ideas by mixing the direct testing of initial prototypes from design thinking with the short, iterative planning and development phases of agile methods. Customer orientation is always the top priority in all our activities. design with an absolute minimum of time and budget. Although speed is of the essence, you can use Design Sprint to tackle even the most complex challenges.
A Sprint Master manages an interdisciplinary team in the Design Sprint. The time frame is deliberately set very tight in order to find the solution to a problem in a maximum speed. Why does the whole thing have to happen so quickly? The art lies in the focus, on the concentration on the essentials. No frills. A prototype is developed directly from the ideas, which potential customers then test. The team derives new recommendations from equally rapid feedback in order to further improve the result. This is followed by another sprint phase – or directly the production of a “Minimum Viable Product” – i.e. a product that focuses on the customer’s core need.
