In evidence, the person performing the work focuses on concretely proving specific starting assumptions in order to create a broader and new horizon of thinking about a situation or challenge.
Since at this point we are not necessarily dealing with actual, factually provable subject areas, the art of this creativity technique is to find and bring together possible circumstantial evidence that makes even unthinkable phenomena, objects, and situations seem plausible.
For example, creative evidence can be used to create an overall picture via circumstantial evidence that “proves” the existence of magic, mythical creatures, or extraterrestrials. Since these objects typically do not correspond to the factual, it is important in this process to find creative approaches to possible evidence and to expand one’s own horizons of thought about it.