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HIT Matrix

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HIT Matrix stands for the abbreviation from Heuristic Ideation Technique and was invented and described by Edward M. Tauber. The idea behind this is to combine the product and product characteristics of two (or more) completely different products and create completely new approaches for a new product.

This completely new approach often holds a kind of springboard to get to new ideas and impulses, and is therefore used very specifically in early phases of idea generation, but also for idea enrichment. It both elevates shared team creativity and also often meets diverse customer expectations.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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