The Idealog process is an innovation macro method or a comprehensive process model for managing innovation, invention and also change processes. It was developed and published by Michael Luther around 2006.
The model in its complete scope consists of four main phases: orientation, generation, optimization and implementation, which are supported by another four intermediate phases.
The derivation and closeness to the Wallas model can also be easily seen in this macro process. Luther has provided all phases with defined tools and rules of the game.