The Intent Statement is an innovation statement of intent that we create based on identified innovation opportunities and innovation search areas to provide clarity and direction for all involved at the beginning of an innovation project.
In this context, the initial innovation intention statement is always preliminary and may be further adjusted by the results of the understanding and observation phases of the project.
A clear and comprehensible intent statement at the beginning of an innovation initiative helps in many areas: clear understanding of the goal, quick alignment, efficient project recruiting, goal-oriented motivation and much more.
