The lead user method is used to actively involve product users in the innovation process. As part of the open innovation principle, users are selected for this purpose who independently develop solutions to their problems.
Lead users are individuals or companies that lead the trend and anticipate the needs of the masses on their own initiative. They are highly interested in delivering high value through solutions to your needs. Lead users are involved in the innovation process to further develop existing products and identify trends at an early stage.
In a conception phase, which takes place together with representatives of the manufacturer and selected lead users, improvements, alternatives or extensions for existing solutions are developed. Lead users contribute their own ideas and already developed solutions. Following the design, the results will be transferred to a broader market.
The lead user method follows the open innovation approach, which involves customers and users in the innovation process. In this process, providers and users develop the new solutions together in a cooperative process.
