Information on the use of the method
Letter to grandma is a method that plays with the deliberate simplification of explanations about products or basic offers in the context of innovation projects.
The participants are called upon to explain a product as simply as possible so that “even grandma would understand it”. In addition, the method creates pressure on the user to get rid of technical terms that are incomprehensible to customers, of foreign words or convoluted technical language.
Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.
In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.
Then you’ve come to the right place. Register once, free of charge, and off you go!
Sammelpunkt für Innovations-Know-How. Toolbox für Innnovationsprofis.
