Minimum Viable Product (MVP)

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Minimum Viable Product (MVP) means something like “a minimum viable product” The term originates from the Lean Startup thought and became known through the Lean Startup book by Eric Ries.

An MVP is equipped with only the most necessary core functions. Example: For an Internet-based product, only the landing page is created to save labor, money and time. This first page is used to collect feedback from customers. . The feedback is then used to successively expand and improve the MVP.

The reason for developing an MVP is to minimize risk.If products are not developed to full market maturity until they are in the lab, a bad decision costs a lot of money. Moreover, in de, case the product may be developed past the customer’s needs.

Startups in particular use this form of product development and go to market with an early prototype to test it.

Of course, many processes that later run fully automatically must first be done by hand. Example (The MVP page has an “Order” button, but it is not yet linked to a webshop and has to be evaluated manually). Although this means more work, many product features and functionalities can be tested without having to be programmed in advance.

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