The goal of the opportunity-risk analysis is to uncover innovation potential for the company. In contrast to the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), the opportunity/risk analysis only looks at developments outside the company and their impact on the company.
To compare the opportunities and risks, a matrix is drawn up in which the main opportunities and threats are summarized. To perform an opportunity-risk analysis, you need comprehensive data about your business environment as well as predictions about the future development of the environment.
The advantage of this method is that it provides indications of future innovation potential. It should be noted, however, that the forecast is dependent on predictions of future developments.
