Paired Comparison Analysis aims to compare completely different and divergent ideas and design concepts based on a simple matrix. It thereby enables the selection of those who promise the greatest chances of success.
The methodology is particularly useful when there is little objective data available or the extent to which it meets the different revenue expectations of customers. It can be just as purposeful in examining how different design concepts meet customers’ performance expectations. The method is easier to use than other matrices because it shows the relative value of the different options before deciding on a specific solution.
