Ideas often fail not because of the quality of the content, but because of the way the idea is presented. The Pecha Kucha method provides a quick, structured way of presenting that is especially beneficial when time is limited for presenting ideas, or when there are simply many ideas to be presented in a short amount of time.
The concept of Pecha Kucha is that a presentation can be used to convey information in a quick and condensed manner when the number of slides and the time allowed per slide is limited. For Pecha Kucha, this is 20 slides and 20 seconds of presentation time per slide.
Pecha Kucha can be used as an exercise in the innovation process or as a concept for presenting ideas. The format brings a lot of fun and dynamism to a working group.
Pecha Kucha (Japanese for chit-chat) began as an event in Tokyo where designers shared their ideas. The format was developed by Astrid Klein and Mark Dytham of Klein Dytham. Many similar formats have now developed, such as the Ignite format.