Porter’s 5 forces model is a classic business management model for analyzing industry structure and the competitive situation. Not only is it still valid, it can also be used within the innovation process.
The model was developed to assess the average attractiveness or profitability level of an industry.
The following situations speak for the use:
– Participants are not aware of the risk of the existing business model or
– the current situation should be considered in detail at the beginning or
– the model is known to the participants and a quick start is possible.
