In distinction to classical prototyping, as used in technical product development, the term pretotyping points to the innovation-oriented form with rapid user feedback.

Pretotyping is a neologism created by Alberto Savoia and is composed of the words “pretend” and “prototype”.

While classic prototypes are usually very time-consuming and costly, pretotyping is about finding out as quickly as possible whether there is any customer benefit at all. For this, it is enough to give the potential customer the feeling of using the product. This provides quick feedback on whether a product or service makes sense or needs to be changed, if necessary.

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