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Specific Focus

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The basis for creative work is the definition of a goal to be achieved with the help of a wide variety of methods. However, this is often one of the most difficult tasks, to keep the focus of all participants on this goal, so that the brainstorming accompanies a common path.

The Specific Focus helps to shape this foundation. In this context, focus is to be understood as the concentration on a specific topic with which the individual or the entire team begins the creative work.

Here, one can either concentrate on a general subject area or aim for a targeted concentration.

Focus on the general subject area:
The name itself indicates that the focus here must be very general. Whether the focus is broad or narrow, thinking is in any case hardly subject to concrete problems or requirements, but offers a wide scope. So you might look for ideas on how to design a low-cost airline or how to lower the service of a low-cost airline. On the one hand, you can think in many directions here, but the danger with too narrowly defined topics is that the solutions are already very limited from the outset. Therefore, it is important that no backdoor problems (as in the second example) come into focus.

Targeted concentration:
When you link the focus area to the question of purpose or goal, you get a more concrete approach that many people are familiar with. This is about solving problems, reaching a point in the form of a task, or taking advantage of a recognized opportunity. Problem solving should not be seen as pure improvement, since this only aims at changing something that already exists. In the task, in addition to solving the problem, you want to achieve some goal, not just eliminate the problem. The opportunity is intended to enable further entrepreneurial development. All three, however, are always based on a purpose.

However, Specific Focus can also help with a routine review or what is called the idea-sensitive point. This point could have a particularly high impact if you align your Specific Focus with it.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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