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Stimulus Word Bandit

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The stimulus word bandit is a creativity method that can be used especially for brainstorming preliminary ideas. It is based on the principle of association and combines random words with each other, which are used as stimulus words.

The method thus leads to new ways of thinking and thus allows fresh solutions to problems to emerge. The word stimulus word bandit is borrowed from the slot machine “one-armed bandit”, which uses a lever to trigger a random combination of words.

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