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The Eyes of the Expert

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Even today at Apple, when new problems and challenges arise, the famous question “What would Steve Jobs do?” is asked. This principle of looking at a problem through the eyes of another also underlies this method.

Try to look at problems, issues or tasks through the eyes, or better through the glasses, of a famous person. What would this person do, say, make, how would he act, decide? This change of perspective helps to get to the bottom of the core issues and to develop new approaches to solutions.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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